‘Change4Life Sugar Smart’ Campaign

This week saw the launch of the Change4Life Sugar Smart campaign by Public Health England, with support from local authorities, NGOs, housing associations, and five major retailers. This campaign highlights new guidance on the maximum amount of sugar that children should be consuming, and is designed to help families make healthier choices.

Five million Sugar Smart information packs have been distributed to primary school children, and the app, which allows people to scan the barcodes of over 75,000 everyday food and drink products to see their sugar content, has caught the public imagination, with over 300,000 downloads last week.

With the Government producing its Childhood Obesity Strategy shortly, this is a great campaign which will do much to help make Britain healthier. I urge everyone to find the app for themselves at:

https://itunes.apple.com/gb/app/change4life-sugar-swaps/id1015850256?mt=8
or
https://play.google.com/store/apps/details?id=com.PHE.SugarSwaps

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